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Comprehensive Analysis of Pre-Fall Womenswear in Japan’s Retail Markets

Tokyo market takes the lead in Japanese styling. For pre-fall 2019, the native style remains, and popular elements are added. Colored stripes are most striking.

Pale colored stripes gain traction. Light yellow is the main color, styled with light blue to bring a lively effect. Thin knitted pieces are key.

Interesting and casual patterns are key for tees. Letters, photos, animals, portraits and fruits are important. The loose and casual style plays an important role.

Polo shirts are more diverse than tees. Color blocking, appliques and all-over prints are incorporated into polo shirts. The midi shape are seen most often. The casual preppy style is the key.

Tie-dye, embroidery letters, geos and photo collaging update sweatshirts. The hooded sweatshirt is the main shape.

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